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The Wine Cop: Pure Food & Wine (and Bette)
August 25, 2007

I love a great salad, especially in August with big, juicy, drippy, purple tomatoes standing in for a big, fat juicy duck. But, I really am not into a raw food regime, which seems more like a religion.

So big surprise when friends took me to Pure Food and Wine (54 Irving Place) and I found the food delicious. This was some of the most flavorful food I've tasted in New York this summer. In their garden, mosquitoes feasted me upon, while we were all chomping down on algae (was great) and barely mushy barely warmed over samosas-- punchy complex concoctions. Skip the huge morels though, without butter and high heat, kind of a waste.

The wine had a different plot line. The wine is coded.

O for organic
B for biodynamic
S for sustainable (aka chemical farming)
V for vegan (made without egg white fining)

Nothing the matter with that, except so much of the code was wrong. In fact, justs eyeballing it, 13 wines were miscoded.

It didn’t take much for the Wine Cop to come in and crack it.

Hedges:B (not for another three years)

Yalumba: B (hah!)

Drouhin: B (Though the vineyards they own are biodynamic, I doubt the grapes sourced for their bourgogne rouge are.)

Ch. Routas: O (not as far as the winemaker knows. had lunch with him last month.)

Bonny Doon: B& O (double eek! I think. I could be wrong but I think it was double. I think the Santa Cruz vineyard got certified in June 2007 which means the first bioD vintage didn't happen yet.)

Vietti: B (like hell)

Alois Kracher: B (ha!)

Amisfield: B (no)

Mas de Daumas Gassac: B (oops!)

It goes on and on. Whoever put the list together is clueless and it pisses me off.
Why? It's not that I'm tolerant of mistakes, I make plenty myself. The reason is because someone knows that biodynamic and organic are buzzwords and if you call some manipulated crap either, you can sell it.

Because the general public won't know, right?

Endearingly, when I brought up the discovery to my server he wasn’t threatened. However, I have a feeling he thought I was a nut job.

While he listened, seeds of discontent planted even as he insisted the Australian Yalumba was biodynamic as well as the Hedges from Washington State.

That was what he was taught in staff training, after all.

I wonder if the sales person in charge of training lets the staff know that sustainable means a grower can use the weed-killer Round-Up? Or that biodynamically grown doesn't necessarily mean naturally made?

I know. I’m probably the only one in the room that cared. And I've got to wonder sometimes why I care. I suppose because I hate to see the wool being pulled over a wine drinkers eyes? Because I can see that biodynamic, organic and sustainable are marketers words? Ah well, such is the world. Do you think the model Giselle, a fan of the cuisine, cares that they put down sustainable for Domaine Chandon? (Of course, Sustainable means LOADS OF CHEMICALS. Do they know it?)

But maybe she could care if given a chance.

Like, who would have believed the diners across town gave a hoot? If the wine director of Pure want to see how they could incite passion in their patrons Super Models or plain folk, they should head cross town to Bette. (461 23rd Street (212) 366-0404)

Wine Director Byron Bates invited me in and I was glad he did because I had heard about this miracle but never actually saw it in action.

While I was drinking a charming Brignot rouge (gamay, pinot) and contemplating the Dard & Ribo St. Jo, I was amused to eavesdrop on the table next to me; some club types, a little Goth and a little Sex in the City. They were talking about Mr. Bates behind his back as their Wine God who could take them anywhere.



Comments

Alice, I applaud your eagle eyes on the wine list, esp in the face of a server who thinks you're a total freak for caring. I had a similar encounter recently in Cali, only it was for a much more minor offense: I turned a glass back (my dad's actually) because it was corked. The server didn't understand what I meant by "corked" (even after a sommelier-worthy explanation), and finally replaced the glass with a different red because, she explained, we "didn't like the first one." Nevermind that I had asked her to simply open another bottle of the same and pour it for my old man. I guess, sometimes, it's just a pain to be right.

Courtney Cochran on August 27, 2007 10:20 PM

here's my round-up for those kind of salespeople

O for obstinant
B for belligerent
S for snooty
V for vacuous

thanks for the info and the insights-AC

Alfonso on August 28, 2007 12:34 PM

What's next?...LCFI...Low Carbon Footprint Index?

michele colline on August 28, 2007 04:47 PM

I don't know what's worse, that 'organic' and 'biodynamic' and 'sustainable' are used as 'marketing' terms (let's leave alone for the moment the horror that 'marketing' is merely a form of calculated mis-information)instead of conveying real meaning, or that people in the wine business sometimes just lie about what they are selling, either through ignorance or greed. (And in this case there are several guilty parties, including salespeople who will say anything is "organic" to make a sale, and a buyer who let this happen instead of doing a modicum of research and tasting in order to find out what Pure Wine might be. Never mind the poor waiter who is just saying his lines and has no interest in the truth; he's an aspiring actor after all, not a truth-seeker.)
So thank goodness for the Byron Bateses of the world who use their power for good. AND, look who's actually converting people. That's great!

Meg on August 28, 2007 04:50 PM

Hi -

Just came back from the national biodynamic farming conference near sacramento, ca (which was amazing, but that’s perhaps a bit off topic).

Saw your blog posting about organic/sustainable wines. I hate the term sustainable, as you do, because it just means chemical farming.

But I overheard a grape grower telling a story about another guy (obviously not at the conference) who said, “ya, really, I farm my grapes organically, ‘cept I just spray a little RoundUp”

So much greenwashing going on these days. I plan to meet with a group that wants to strengthen the Demeter-USA standards so they really, really distance themselves from USDA organic.

SOOOOOO many reps come with wines saying they are organically farmed, ‘cause they figure that’s what I want to hear. RARELY is it true.

Mark E. on August 28, 2007 06:55 PM

Byron is doing some great stuff at Bette.

Lyle Fass on August 30, 2007 11:29 PM

Are you telling me they serve raw, or nearly raw morels? It's one thing to screw up the arcana of a wine list, and it's another to put your customers in the hospital.

Aside from my general notion that you should cook stuff you pick up off the ground in the woods before you eat it, there are famous cases of mass poisonings with raw morels. A retirement luncheon for the Vancouver Chief of Police had 77 local worthies puking their guts out. There is a heat-inactivated toxin in morels, and while you don't have to incinerate them, they taste better with a little caramelization anyway.

SFJoe on September 3, 2007 04:41 AM

Good thoughts, I like the wine cop thing.
But to address Bonny Doon and being organic as of June 07 and that the 07 vintage will be their first organic release, it does take seven years to be "certified" organic. So they would have been "practicing" organic methods to get certification. Previous vintages from the Santa Cruz Vineyard would still be considered organic just "uncertified" until the 07 vintage. On the Bio part, I have no clue.
Keep up the good writing!

Shannon on September 6, 2007 09:17 PM

Just a wee bit of correction. Legally, it takes only three years to convert to organic from chemical and not seven.

Alice on September 10, 2007 03:32 PM

I am a wine salesman. Our company sells mostly small estate stuff. Italy and Austria. We have one winemaker that is certified biologic on the label. But this is only because he is big enough to afford the procedure. We have another winemaker that has decided to pony up the sum to have certified organic on her label, mainly because, she says, she's sick of the growers that lie about their organic growing practices. As winemaking, and its attendant task--grape growing--is, perhaps, the highest form of farming (to state it all too simply), there is a kind of competition to create the purest and best of the form--at least in Europe, anyway. My experience is that, at least with the best winemakers, organic certification is no more than a sideshow--a piece of entertainment. Certain customers may demand it. And this is particularly true with the American consumer, who is often absorbed needlessly in an over-emphasis on the particular and definitive instead of the referential and inferred (this should be entirely different topic, mostly having to do with language versus understanding, and I wheep, this is the land we live in and the language we speak.) But, most of the time, a good winemaker is an organic winemaker, anyway. They are in the act of expressing terrior. They, therefore fear chemicals--not part of the terrior, right? But then, they refuse certification because they hate the cost second, and dealing with the red tape first. But finally, perhaps with the best of intentions, all kinds of manipulation takes place in winemaking. This, more than anything else, drives me nuts. Nobody (or only a minute few) is going to own up to what the hell is going on in the cellar, no matter what. I personally would love it if there were comprehensive explainations of what is in the wine and what went into making the wine, required by law on each and every label. If this could happen, there would be no end to the scope of the consequences. And, I think, all good.

Larry Douglas on September 12, 2007 03:22 AM
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