I can give thanks to the pretty star-power for one thing; their rosé is the one that has made the genre of wine safe for all year round.
This is a feat that even the super famous rosés, Ott or Tempier couldn't do. In fact, Miraval has bumped the other celebrity crap (meaning flash and no substance) Whispering Angel from first place.
My supposition about Miraval helping the consumer understand rosé was not merely for beach was supported by a recent Wally's of Los Angeles mailing. Here's a choice bit for the bargain priced $25 rosé.
A friend who also read it wrote to me: I love their spin, turning lemons (it's November and we're stuck with 100 cases of Rosé nobody wants!) into lemonade ("best rosé in the world"!). But, they must actually be confident they can sell it, because they aren't offering a discounted price. Just leveraging the WS press.
But still, the copy on Wally's site, as well as most stories written about the wine, is misleading. And that's my beef.
This 2012 (not organic by the way, as most people believe) was not made entirely from estate fruit, is no longer a "Chateau Miraval," and is a negociant wine. Where the fruit from, one doesn't know, except from the large Rhone/Provence area.
The wine was vinified at their on-site winery in the Var but then shipped to Orange in the Rhone to Perrin for élevage and bottling. You'll find the sleuthing on the making of the wine over at The Modern Trobadors quite well done.
I haven't tasted the new vintage of Miraval, so I can't tell you if it was better or worse than the vile previous vintages ( I found the wine to be overly sulfured, gelatinous and vegetal.) I would be interested to it, see if it is different, and to see if this side-by-side with Perrin's Vielle Ferme rosé if there's much difference between the two wines, raised in the same winery and sold at very different price points. Anyone out there had a chance to do the experiement?
Granted my current bottle is swirling with proteins, but I'm just going to stand it up for a day and see how the crap settled down. And at under $13? Much better. Biodynamic, natural yeast, made by a fanatic who really cares.