You might be interested in reading 1winedudes post.
For the record, I can't claim to have invented the term Parkerization. The word had already made it's way into the lexicon (also Wiki) before 2005 when I got that book contract.
Nothing really else to say, except that I have been looking for a way to monetize, and now I have one, snake oil. Except one problem. I am an awful salesperson.
Kehlmann talked about the title of his best selling book, Fame. He said it was a book motive but not THE book motive. "I like titles that keep the mystery," he said. And he talked about the title's irony.
All of that resonated.
My Battle title was ironic. It was conceived as an ironic one, as if I could save the world from anything, really. He didn't feel he was famous, and then his book became a best seller. ( If only I could say the same thing.) As a result he spent a lot of time talking about the title, instead of the book's content. "I'm not complaining," he said," but it is interesting."
He also admitted to birthing many of his ideas in his tub. As it turns out, this is often where I go to think. More than once I've burst out of the bath dripping and pink, to scramble to write down a big fat idea before it dried up. Sometimes the idea gets dumped, but sometimes it works, or not. And that is, where, by the way the subtitle how I saved the world from Parkerization, came to me.