This Week's Press Release

The birth of a rare red burgundy variety! ++ SINGAPORE AIRLINES TO SERVE RARE RED BURGUNDY VARIETY IN SUITES AND FIRST CLASS Singapore Airlines now features six of the most acclaimed 'Grand Cru' Red Burgundy labels in its wine selection available to Suites and First Class customers. With the August 1, 2010 introduction, customers on each flight can now look forward to a 'Grand Cru' Red Burgundy label in addition to the current wine selection. Red Burgundy is a red wine label originating from the French region of Bourgogne and made predominantly with the popular Pinot Noir grape variety. Possessing a reputation for being challenging to cultivate, these Pinot Noir grapes are grown around the world, but those from the region of Bourgogne produce some of the finest wines in the world. The six labels offered by the Airline are classified as 'Grand Cru', a classification that designates a vineyard known for its excellent reputation in producing wine. Said Singapore Airlines' Senior Vice-President Product and Services, Mr. Yap Kim Wah, 'We are very pleased to enhance our current wine selection on board, which also includes the popular and renowned Red Bordeaux labels, with the prestigious Grand Cru Red Burgundy labels. We are also delighted to be able to obtain six different labels to meet the volume required for all our flights and we hope our customers, both wine connoisseurs and non-wine connoisseurs alike, will take the opportunity to try these the next time they fly with us.' +++ First of all, the art of writing is dead. I am sure of it. In its last throes. Words are flopping around the deck like a fish just off the hook. Rare Red Burgundy Variety? Did you count how many times the word Label was used? Of course the audience has a label orientation, and it hits the heart of wine being reduced to a status symbol, a picture, a label that can be snipped out of the article of clothing and hung on the rack for discount. I had no idea that Grand Cru was a label as well. Never the less, they are offering six different labels! Well, whatever, labels off to them for serving palatable drink on the long voyage across the Pacific. That an an ambien? (and a first class ticket, please? I'll send along my address)--and a few of those 'labels,' and I'm good to go. I would certainly put out my glass for the Jadot and the Faiveley. Here are the 'Labels' they offer. And remember these are made MOSTLY from the Pinot Noir grape! Bon Degustation! 1) MAZIS-CHAMBERTIN 2001 DOMAINE FAIVELEY 2) CLOS VOUGEOT 2004 LOUIS JADOT 3) GRIOTTE-CHAMBERTIN 2004 LOUIS JADOT 4) CORTON CLOS DE LA VIGNE AU SAINT 2005 LOUIS LATOUR 5) CORTON CLOS DES CORTONS FAIVELEY 2006 FAIVELEY 6) LE CORTON 2006 BOUCHARD PERE ET FILS