I think I've got it. Finally. Too bad I didn't figure it out
before I had to deliver at the Summit Wine & Food Festival in the morning July 25th instead of the afternoon. The next time, if I follow my notes below, I'll do it better. One hopes.
#1-Present the bottle that changed my life.

Project the passion I have for it. Tell the story of how I came to experience this wine, tell the story of my father's mistress, and her ex-husband. (If you open up my book to page 1, you'll read of the episode).
#2-
Deliver the basics. No matter at what level the audience rings up at, a primer of a reminder isn't such a bad course to take.Even if nothing else gets accomplished they'll leave knowing something about Barolo. There will be take aways. One or two tangibles they'll remember.
1)
State the obvious that the wine is 100% Nebbiolo grown in the Piemontese region surrounding the town of Alba.
terroir. For 101 level, just say amongst the twelve communes, there are five that are the most famous: Barolo, Castiglione Falletto, Serralunga d'Alba, La Morra, Monforte d'Alba.
2)
Shock them by letting them know that before the mid 1800's Barolo was a
sweet wine (and between you and me, big mistake on Wikipedia about Barolo, when they said the French wine consultant that helped the region go dry, Oudart, used selected yeasts to help Barolo ferment dry. Even though Pasteur isolated yeast in 1846, cultivated yeasts were still experimental until post WW2)
3)
Inform them about nebbiolos eccentricities. How this is its rightful home. Though others like Randall Grahm in California and John Paul Cameron in Oregon grow the grape, and even though it exists all around the northern part of Italy, it never has the depth and complexity and fierce qualities as it does in the hillacious, white truffled paradise of the Barolo region.
4)
Talk Dirty!
Soils on the west side of the region, Barolo and La Morra are compact and relatively fertile, date from the Tortonian period and composed of calcareous marl, clay and iron, Conventional wisdom is that they birth more feminine wines.
On the east side are Serralunga and Montforte. The soils here are older Helvetian, made up of limestone, iron, phosphorous and potassium. Supposedly these are more masculine. (of course, depending on vinification, yield and tarting up, these conventional wisdoms fly out the window)
Oddly, a favorite region of mine is Castiglione, which is smack on the fault line and to me a little bit like a mix-breed, fascinating and intelligent.
#5:
Talk Law. The wines comes to the market with a minimum of two years in the cask and one extra year in the bottle. Some come to the market much later. Most of the wines reach the market with five years or more. So right now, we're seeing the 2004s.
#6--
Me: I look for, what charms me? Aromas and flavors of tea, roses, tar, truffle, sueded texture, and chestnut honey. This is one wine that just does not reveal the best of its nature until it's at least ten years old to vintage but preferable fifteen.
#8-
Analyze: launch into the nature of Barolo and spirit of the people who live there. The culture and the spirit of the people gets into the wine. In the 1990's the style changed dramatically in an effort to make the wine easier to understand when it was just released. This unleashed a slew of different vinifications that some believed robbed the wine of its soul. While this trend went on in every other part of the world, from Tuscany to Rioja to Burgundy to Argentina and even in America, it was only in Piedmote where war broke out. There was on one side a teensie group of fierce opponents to the trappings of these new wines, the roto-fermenters, the added yeasts, enzymes and toasty new and small barrels which imparted foreign flavors like coffee, toast and vanilla. The well recongized leader of this movement was Bartolo Mascarello, whose daugher now runs the show. But included in the traditionalists are: G. Conterno, G. Rinaldi, G. Mascarello (uses yeast however), Cappelano, Fennochio, Fontana. and Roagna. Giacosa used to be, before 2004.
Okay! Bottoms up! Breakfast Barolos were:
Bovio, "Vigna Gattera" 1996 (La Morra)
Rocche Dei Manzoni, "Vigna Big" 1995 (Monteforte)
Dosio, 2001 (La Morra)
Sobrino 2004 (la Morra)
(note to self; even if I didn't love the wines, somehow FAKE IT)
Remember to thank my sommeliers: Mollie Battenhouse and Elissa Cooper!
Now after that discuss the wine, talk about my barolo chapter, encourage people to talk about their favorite wines, talk about food, encourage questions, and have a nice day.
Even if after this, I flub up , even if I make a fool of myself (in front of Molly and Elissa in fact), even if have too many silences and the group is staring at me blankly and wondering what they are doing drinking these wines in the morning when they should be tasting riesling and listening to me rattle on about a wine's soul, at least they will leave knowing something more than when they walked in.
Hats off to Ivan Ruiz for pulling off a terrific little festival.
When I was heading out from the event, I was feeling humbled. To cheer myself up, I stopped by his store,
The Wine List
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