All during the LVMH talk, I was tweeting (yes you can go to Twitter and sign up for the Tweets) some of Xavier marketing tips.
Of course, I realized I had to adjust my own presentation to address his address. The flash light had to shine on this point: LVMH's champagne portfolio alone represents more bottles than produced by the whole of Rioja.
When producing that much all you have is a dream because you don't have quality. Rioja needs quality and to be true to itself, reclaim its identity instead of twisting their grapes into New World stand ins.
And, then if they were looking for reviews, I also encouraged them to send wines to
But I warned them that Shizuku was looking for authentic wines and the ones produced by LVMH wouldn't make the cut. For example, when is the last vintage you could drink of Cheval Blanc?
At the end, a man in the front of the room bowed to me, that was cute. A man who sells oak product--including staves and chips complimented me so I figured I was somewhat diplomatic. A few people told me Brava,but mostly I had no idea how it really went over. And while I can't imagine anyone's mind was changed, perhaps there were some good ideas slung around.
The next day, as there was interpreter for me,I decided to go visit a Rioja producer new to me and one I had a feeling I would quite like.
Next up: Bodegas Hermanos Pecina
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