Feiring is pronounced Fire-ing (as in squad)

For years I never corrected the mispronounciation of my name. It never made a difference until I had to accept my James Beard award when Lidia called out Alice FEARing. I was a sport about it. Recently, a friend of mine told me that Peter Wasserman (who should know better) questioned her accuracy, "Why are you pronouncing her name Fire-ing?" Peter knows me longer, so she doubted herself. Even someone I had an affair with about 17 years ago introduced me this summer as Fear-ing. Ouch. Two years ago my mother, who has been a Feiring since 1946 told me, maybe we should give up and change the spelling of our name so people can get it right. Hell, if that was the case, I'd just as soon take her maiden name of Avrech, I like it so much better. It's too late for that. So, after years of being a sheep and letting the world call me what they felt like I'm making a request. Fire-ing as in line. Fire-ing squad as in ring of fire. Fire-ing. Many thanks. Appreciate it.