Gallo's Red Bicyclette Ros press release was fascinating.
First of all, I was surprised to hear that RB makes the 'best selling imported Ros wine." (note the Ros wine.)
They 'officially’ declared May 8th to be the start of Ros (wine) season with good times and good friends."
(They declared it. So it must be so.)
"Designer and entertaining expert Cynthia Rowley, and foremost Ros expert Jeff Morgan each bring expert advice for celebrating Ros Season with good times and good friends. "
(Didn't know we all needed expert advice on drinking RB, except for dumping it down the drain. Oh, yeah. They forgot to tell the journalists reading this press release that Jeff makes his own Californian Ros (wine).)
And, best of all..."To welcome this season, Ms. Rowley encourages women everwhere to mark the date by spending quality time with hclose friends-even if ony for an aftertnoon.....throw a Ros soire. Bond over a BBQ Spa Get-together. "